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Sideloading is the term used to describe manually installing an app on a device. You sideload an app when it is not available on the official app store; Play Store for Android devices and App Store for iOS devices.
There are several reasons why you might need to sideload an app:
Pzaz asks our customers to sideload the Pzaz app on Android TV because we have taken the decision not to upload our app to the Google Play store due to restrictions imposed by the platform.
Yes, providing you trust the source. Just as you would not download software from unscrupulous websites, you should not download and sideload apps from sources you do not trust.
Rest assured you are on the Pzaz website, downloading our official Pzaz app for Android TV.