Digital Marketing Specialist

Your objectives.

As the Data Analyst, you will be measured against the following objectives:

• The business has developed a full and comprehensive analytical picture of its users behaviour.
• An effective process for defining new data/analytics requirements and having these delivered internally, has been designed and implemented.
• The business can make useful decisions on business strategy and direction based on hard, quantifiable evidence.
• We have a fully developed analytics platform and business capability.
• We have developed and launched a data warehouse to enable the future use of big datasets and machine learning.

What you will do.

In this role, your duties and responsibilities will include:

• Creating, planning and managing advertising delivery for all online ad campaigns in order to increase brand visibility and achieve marketing objectives.
• Optimising campaigns based on KPIs set to ensure full delivery & advertising return.
• Oversee detailed elements of the project, including tracking metrics, identifying any issues that may be positively and negatively impacting performance, and making adjustments in the shorter amount of time possible.
• Focus on various specialized areas of advertising, such as display (banner and rich media ads), video, text, search (Google search ads), mobile advertising and more.
• Handle multiple functions simultaneously alongside the Marketing and Ops teams, including technical tasks, project management, elaborate copy and budgeting.
• Develop a system for collecting and prioritizing all tasks based on importance.
• Providing analysis on report, making suggestions for campaign optimization and elaborate timely reports for management and other related areas in order to improve area performance.
• Work together with the Marketing and Support Team as well as our Digital Media Agency to streamline campaigns and bug detection.

What you will bring.

Required Skills:

• Exceptional organisational and problem-solving skills.
• Deep understanding of industry-standard tools such as Google Analytics, Google Adwords, Kibana, Hotjar, etc.
• Meticulous attention to detail and accuracy in everything you contribute to.
• Ability to multi-task in a fast-paced, remote-working, international environment.
• The ideal candidate will possess excellent English – both verbally and in writing.
• Proven experience managing analytics in a business setting.
• At least 2 years’ demonstrable experience in a digital marketing role.
• Capability to adapt, engage, influence and motivate colleagues of all levels.
• Can-do attitude, with a passion for learning and applying new approaches.

Desired skills:

• A bachelor’s degree or higher qualification in a media and communications-related area would be beneficial but not essential.
• Being comfortable in a digital and technical environment, and expertise with related specialty areas such as social media or video platforms.
• Hands-on experience in testing techniques and testing tools.

Who you’ll be joining.

Pzaz is building the world’s most desirable Independent TV platform. One that works on anything – TV, box, PC, tablet and mobile – with anything, mouse, remote, keyboard and touch, for anyone. Our mission is to become the go-to television and music app, better than Roku or Apple TV, and providing access to free and paid live TV, video on demand, radio and music channels.